Back to top
Languages & Display
English
Español
Display
Light Mode
Dark Mode
Navigation
Get a Library Card
E-Resources
Library of Things
ComCat
Events
Museum Passes
Virtual-Meeting Booths
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Library
Help
Display Options
Languages
English
Español
Sign Out
Look for
Clear search
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
in History & Archives
in Combined Results
Search
Browse
»
The idea writers: copywriting in a new media and marketing era
The idea writers: copywriting in a new media and marketing era
Author
Iezzi, Teressa
Publisher
Palgrave Macmillan
Publication Date
2010
Edition
1st ed.
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
Published Reviews
Table of Contents
From the Book - 1st ed.
The creativity age
Bernbach to the future
The storytellers
Digital is not a channel
How to not write advertising
Life in Adland
Bringing ideas to life
It's just getting good
Appendix 1. And now a few words from Lee Clow
Appendix 2. And now a few words from Jeff Goodby.
Author Notes
Loading Author Notes...
Subjects
Subjects
Advertising copy
Marketing
More Details
ISBN
9780230613881
NoveList
Staff View
Loading Staff View.
Loading, please wait
...