Ch. 1. Education : how to learn what you don't know before opening a commercial art gallery
Ch. 2. Identity : defining your program and other branding issues
Ch. 3. Business models and customary practices : the primary market
Ch. 4.The secondary market
Ch. 5. Start-up capital : how much you need and how to get it
Ch. 6. Writing a business plan
Ch. 7. Location and build-out issues
Ch. 8. Managing cash flow
Ch. 9. Logistics : crating, shipping, framing, photographing, managing, and insuring artwork
Ch. 10. Staffing and management practices
Ch. 11. Promotional efforts : publicity and advertising
Ch. 12. Getting expert advice and professional assistance
Ch. 14. Artists : where to find them; how to keep them
Ch. 15. Collectors : where to find them; how to keep them
Ch. 16. Peerage : the art gallery community
The standard art consignment agreement
Regional art dealers associations
