Up the loyalty ladder: turning sometime customers into full-time advocates of your business

Author

Raphel, Murray, 1928-

Publisher

HarperBusiness

Publication Date

c1995

Edition

1st ed.

Language

English

Description

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Subjects

Subjects

Advertising
Businessmen
Businessmen -- United States -- Interviews
Consumer satisfaction
Customer relations
Interviews
Success in business
Success in business -- United States
Word-of-mouth advertising

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Contributors

ISBN

9780887307256

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