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Blockbusters: hit-making, risk-taking, and the big business of entertainment
Blockbusters: hit-making, risk-taking, and the big business of entertainment
Author
Elberse, Anita
Publisher
Henry Holt and Company
Publication Date
2013.
Edition
First edition.
Language
English
Book
Show Edition
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Description
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Table of Contents
From the Book - First edition.
Prologue: Show business: a business of blockbusters
Betting on blockbusters
Launching and managing blockbusters
Investing in superstars
How superstars use their powers
Will digital technology end the dominance of blockbusters?
Will digital technology threaten powerful producers?
The future of blockbuster strategies
Epilogue: No business like show business?
Author Notes
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Subjects
Subjects
Celebrities
Economic aspects
Mass media
Mass media -- Economic aspects
Motion picture industry
Music trade
More Details
ISBN
9780805094336
NoveList
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