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SilverComm: marketing practices and messages for the age of aging
SilverComm: marketing practices and messages for the age of aging
Author
Cooper-Chen, Anne
Publisher
Rowman & Littlefield
Publication Date
[2023]
Language
English
Book
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Description
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NoveList
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Table of Contents
From the Book
The age of aging
Professional paths
Practitioners' COVID year
Seniors' portrayals in mainstream media advertising
Medical advertising's elder appeals, then and now
Creating effective senior-market messages
United States, land of retiree options
Gender, race and sexual orientation
What's ahead?
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Subjects
Subjects
Market segmentation
Older consumers
More Details
Contributors
Lim, Young Joon
author
ISBN
9781538175132
9781538175149
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