Back to top
View the classic catalog.
Languages & Display
English
Español
Display
Lucius Beebe Memorial Library
Dark Mode
Navigation
Get a Library Card
E-Resources
Library of Things
ComCat
Events
Museum Passes
Virtual-Meeting Booths
Sign in
Your Account
Library Home Page
Library Hours & Location
Change Library
Help
Display Options
Languages
English
Español
Sign Out
Look for
Keyword
Title
Start of Title
Series
Author
Subject
Call Number
Advanced Search
in Library Catalog
in Online Collection
in Articles & Databases
in Lists
in History & Archives
in Combined Results
Search
Browse
»
How brands become icons: the principles of cultural branding
How brands become icons: the principles of cultural branding
Author
Holt, Douglas B
Publisher
Harvard Business School Press
Publication Date
c2004
Language
English
Book
Show Edition
Available from another library
Where is it?
See Full Copy Details
Place Hold
Add to List
SHARE
Description
Loading Description...
NoveList
Published Reviews
Table of Contents
From the Book
What is an iconic brand?
How is cultural branding different?
Targeting myth markets
Composing the cultural brief
Leveraging cultural and political authority
Managing brand loyalty as a social network
Co-authoring the myth
Advancing the myth
Branding as cultural activism.
Excerpt
Loading Excerpt...
Author Notes
Loading Author Notes...
Subjects
Subjects
Brand name products
Business names
Popular culture
More Details
ISBN
9781578517749
Staff View
Loading Staff View.
Loading, please wait
...
