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OBD: the illusion of business and the business of illusion
OBD: the illusion of business and the business of illusion
Author
Conley, Lucas
Publisher
Perseus Running [distributor]
Publication Date
2008
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
Loyalty beyond reason
A branding company town
Feeding the monster
Buying our way into being
Ad creep
Poisoning the grapevine
Invisible branding
Getting inside our heads
Getting personal
The future of an illusion.
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Subjects
Subjects
Branding (Marketing)
Branding (Marketing) -- Social aspects
Brand name products
Social aspects
More Details
ISBN
9781586484682
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