Shakespeare, Einstein, and the bottom line: the marketing of higher education

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Author
Kirp, David L
Publisher
Harvard University Press
Publication Date
Varies, see individual formats and editions
Language
English
Book
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Subjects

Subjects
Education, Higher
Education, Higher -- Public relations -- United States
Education, Higher -- United States -- Finance
Finance
Marketing
Public relations
Universities and colleges
Universities and colleges -- Public relations -- United States
Universities and colleges -- United States -- Marketing

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ISBN
9780674011465
9780674016347

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