From the Book - Fifth edition.
Advertising in American society. Advertising as a puzzlement
Max Weber on religion and consumer cultures
A psycho-cultural perspective on advertising
Running it up a flagpole to see if anyone salutes
Commercials as mini-dramas and works of art
Teleculture and the internet
The global nature of advertising agencies
Conclusion. Consumer cultures. A cultural critique of advertising
Consumer cultures defined
Taste cultures and advertising
The postmodern perspective
The problem of emotions overcoming rationality
Consumer culture and privatism
Neiman Marcus and "couthification"
Needs are finite, desires are infinite
Are there four consumer cultures, not just one?
National character and consumer cultures. Advertising and the communication process. The Lasswell formula
Focal points and the study of media
Roman Jacobson's model of the communication process
Integrated marketing communication. Running it up a flagpole to see if anyone salutes. Lisa's morning: a fiction
Lisa Greatgal's and Johnny Q. Public's daily media diet
Television viewing and exposure to commercials
The price we pay for "free" television
Being a "branded" individual
Selling one's body for brands
The problem of self-alienation
We can choose as we please, but can we please as we please?
Nonadvertising forms of advertising. Sexuality and gender in advertising. Sex and gender in advertising
Sexploitation and anxiety
The peach that became a prune: a cautionary fable
The pseudopoetic appeal to the illiterate
Sex appeal and gender appeal
Sex and the problem of clutter. Political advertising. The cost of presidential campaigns
The cost of the 2012 presidential election
Questions raised by the election campaigns
A note on the California campaign for governor in 2010
The code of the commercial (and other political advertising)
The emotional basis of partisan politics. The marketing society. Statistics on advertising
More comments on the illusion of freedom
Using the VALS 1 typology: a case study
VALS 2: a revision of the VALS 1 typology
Zip codes and kinds of consumers
Magazine choice as an indicator of consumer taste
Types of teenage consumers
A typology for everyone in the world
A comparison of the different typologies
A conclusion to this discussion in the form of a question. Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement. Lotman's contributions to understanding texts
What's there to analyze in an advertisement?
A semiotic interpretation of the Fidji advertisement
A psychoanalytic interpretation of the Fidji advertisement
A sociological interpretation of the Fidji advertisement
A Marxist interpretation of the Fidji advertisement
The myth model and the Fidji advertisement
A feminist interpretation of the Fidji advertisement
Conclusion. Analyzing television commercials. The Macintosh "1984" commercial
Testing the "1984" Macintosh commercial
George Orwell's 1984 and Ridley Scott's "1984"
The image of the total institution
The brainwashing scenario
The brainwasher's message
The Macintosh announcement
The heroine as mythic figure
Psychoanalytic aspects of the commercial
A clever marketing strategy
The "1984" commercial and a bit of scholarly research. Where next?. Drug advertising
Battling for people's attention
Smart phones, social media, and advertising.
Advertising in American society
Advertising and the communication process
Running it up a flagpole to see if anyone salutes
Sexuality and advertising
Analyzing print advertisements, or, Six ways of looking at a Fidji perfume advertisement
Analyzing television commercials: the Macintosh "1984" commercial
Advertising in American society
Consumer cultures Advertising and the communication process
Running it up a flagpole to see if anyone salutes
Sexuality and advertising
Analysing print advertisements
Analyzing television commercials.
