Understanding marketing in the tourism and hospitality industry
1. Tourism and hospitality marketing principles
2. Characteristics of tourism and hospitality marketing
Understanding the tourism and hospitality market
3. Tourism and hospitality consumer behaviour
4. Tourism and hospitality marketing research
Designing the tourism and hospitality marketing strategy
5. Tourism and hospitality marketing planning
6. The tourism and hospitality marketing environment
7. Market segmentation, targeting, and positioning
Implementing the tourism and hospitality marketing mix
8. Tourism and hospitality products, branding, and pricing
10. Promoting and advertising tourism and hospitality products
11. Designing the tourism and hospitality promotions mix
12. Digital marketing in tourism and hospitality
Understanding tourism and hospitality marketing issues
13. Quality service experiences through internal and relationship marketing
14. Marketing tourism destinations.
