Crossing the chasm: marketing and selling disruptive products to mainstream customers

Author

Moore, Geoffrey A., 1946-

Publisher

Varies, see individual formats and editions

Publication Date

Varies, see individual formats and editions

Language

English

Description

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Subjects

Subjects

Business
High technology
High technology -- Marketing
Marketing
Selling
Selling -- High technology
Technological innovations
Technological innovations -- Marketing

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Contributors

Moore, Geoffrey A. Author

ISBN

9780060517120
9780062293008

UPC

NoveList

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