Welcome to the world of microblogging
Planning for Twitter in your business
Joining Twitter and getting started
Keeping tabs on the Twitterverse
Twenty-five business uses for Twitter
Applying elements of viral marketing
A closer look at the need for engagement
Gaining advantage from Twitter advertising
Ten microblogging mistakes to avoid
Other microblogging boosters
Zappos.com (www.twitter.com/zappos)
Berry chill yogurt couture (http://twitter.com/yogijones)
Naked pizza (http://twitter.com/nakedpizza)
Comcast (http://twitter.com/comcastcares)
American Red Cross (http://twitter.com/redcross)
Blue cotton t-shirts (http://twitter.com/bluecottontweet)
Geni (http://twitter.com/geni)
Ty's toy box (http://twitter.com/tystoybox).
