Handbook of brand relationships

Introduction : Why brand relationships? / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester

Lessons learned about consumers' relationships with their brands / Susan Fournier

Using relationship norms to understand consumer-brand interactions / Pankaj Aggarwal

Brand loyalty is not habitual / Leona Tam, Wendy Wood, and Mindy F. Ji

Self-expansion motivation and inclusion of brands in self : toward a theory of brand relationships / Martin Reimann and Arthur Aron

Why on earth do consumers have relationships with marketers? Toward understanding the functions of brand relationships / Laurence Ashworth, Peter Dacin, and Matthew Thomson

Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning / Jennifer Edson Escalas and James R. Bettman

When brands are built from within : a social identity pathway to liking and evaluation / Americus Reed II, Joel B. Cohen, and Amit Bhattacharjee

Group-based brand relationships and persuasion : multiple roles for identification and identification discrepancies / Monique A. Fleming

Collective brand relationships / Thomas C. O'Guinn and Albert M. Muñiz

Building brand relationships through corporate social responsibility / Sankar Sen, Shuili Du, and C.B. Bhattacharya

Ethnicity, race, and brand connections / David W. Schumann, Edith F. Davidson, and Bridget Satinover

Cultural value dimensions and brands : can a global brand image exist? / Susan Forquer Gupta, Doan Winkel, and Laura Peracchio

Understanding cultural differences in brand extension evaluation : the influence of analytic versus holistic thinking / Alokparna Basu Monga and Deborah Roedder John

Luxury branding / Vanessa M. Patrick and Henrik Hagtvedt

Attitudes as a basis for brand relationships : the roles of elaboration, metacognition, and bias correction / Duane T. Wegener, Vanessa Sawicki, and Richard E. Petty

Putting context effects in context : the construction and retrieval as moderated by attitude strength (CARMAS) model of evaluative judgment / Dhananjay Nayakankuppam and Joseph R. Priester

The connection-prominence attachment (CPAM) : a conceptual and methodological exploration of brand attachment / C. Whan Park ... [et al.]

Love, desire, and identity : a conditional integration theory of the love of things / Aaron C. Ahuvia, Rajeev Batra, and Richard P. Bagozzi

Customer coping in response to relationship transgressions : an attachment theoretic approach / Marcel Paulssen and Richard P. Bagozzi

Research directions on strong brand relationships / C. Whan Park, Deborah J. MacInnis, and Joseph R. Priester.