Global marketing management

1. Globalization imperative

2. Economic environment

3. Financial environment

4. Global cultural environment and buying behavior

5. Political and legal environments

6. Global marketing research

7. Global segmentation and positioning

8. Global marketing strategies

9. Global market entry strategies

10. Global sourcing strategy

11. Global product policy decisions I: developing new products for global markets

12. Global product policy decisions II: marketing products and services

13. Global pricing

14. Communicating with the world consumer

15. Sales management

16. Global logistics and distribution

17. Export and import management

18. Planning, organization, and control of global marketing operations

19. Global marketing and the Internet

Cases

Index