Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector

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Author
Halinen, Aino
Publisher
Routledge
Publication Date
1997
Language
English
Book
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Subjects

Subjects
Advertising agencies
Advertising agencies -- Customer services -- Finland -- Case studies
Case studies
Customer services
Electronic books
Marketing
Relationship marketing
Relationship marketing -- Finland -- Case studies
Service industries
Service industries -- Marketing

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Contributors
ProQuest (Firm)
ISBN
9780415146074
9780203025512

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