From the Book - Prentice Hall Press trade paperback edition.
Foreword / Michael Fertik
Chapter 1. What's a Brand, and Who Says I Have One?
Chapter 2. Who Do You (and They) Think You Are?: Defining Your Personal Brand
Chapter 3. The Care and Feeding of Your Personal Brand
Chapter 4. Your Internet Footprint (Be Careful Where You Step)
Chapter 5. The Best Offense Is a Good Defense: Protecting Your Brand
Chapter 6. Repairing Brand Damage
Chapter 7. No Brand Is an Island: Your Personal Brand at Work (and at Home)
Chapter 8. Profiles in Personal Branding (for Better or Worse)
Chapter 9. Personal Branding for Every Age and Stage
Personal Brand Assessment
