Introduction: revisiting the genealogy of consumer capitalism through liminality
On the threshold of a new era : making way for modernity
Making the consumer city : the theatricalization of urban life
The chicago world's fair of 1893 and the urban ideal
The presentation of self in urban daily life
The genesis of the consumer : "image-making" and the production of desire
The personality of business
The new basis of civilization
Marketing professionalism: the engine of consumer capitalism and its lasting effect
Marketing plan and consumer research
Relationship marketing and the experience economy
Planned obsolescence and the consumption engineer
