Chapter 1: The pre-Super Bowl NFL: humble beginnings
Chapter 2: The creation of the Super Bowl
Chapter 3: Super Bowl I was a scramble, and don't call it the "Super Bowl"
Chapter 4: The Super Bowl starts making history
Chapter 5: Politics, patriotism and the power for change
Chapter 6: The Super Bowl's impact on American culture and society
Chapter 7: Count the dollars, billions and billions of them
Chapter 8: Brands worth defending
Chapter 9: The king of the advertising jungle
Chapter 10: The media and the NFL together build a colossus
Chapter 11: It's an entertainment extravaganza, and a football game
Chapter 12: The drive to Super Bowl.
