Audience: know your audience and build empathy: Understand the audience's power ; Segment the audience ; Present clearly and concisely to senior executives ; Get to know your audience ; Define how you'll change the audience ; Find common ground
Message: develop persuasive content: Define your big idea ; Generate content to support the big idea ; Anticipate resistance ; Amplify your message through contrast
Build an effective call to action ; Choose your best ideas ; Organize your thoughts ; Balance analytical and emotional appeal ; Lose the jargon ; Craft sound bites
Story: use storytelling principles and structure to engage your audience: Apply storytelling principles ; Create a solid structure ; Craft the beginning ; Develop the middle ; Make the ending powerful ; Add emotional texture ; Use metaphors as your glue ; Create something they'll always remember
Media: identify the best modes for communicating your message: Choose the right vehicle for your message ; Make the most of slide software ; Determine the right length for your presentation ; Persuade beyond the stage ; Share the stage
Slides: conceptualize and simplify the display of information: Think like a designer ; Create slides people can "get" in three seconds ; Choose the right type of slide ; Storyboard one idea per slide ; Avoid visual clichés ; Arrange slide elements with care ; Clarify the data ; Turn words into diagrams ; Use the right number of slides ; Know when to animate (and when it's overkill)
Delivery: deliver your presentation authentically: Rehearse your material well ; Know the venue and schedule ; Anticipate technology glitches ; Manage your stage fright ; Set the right tone for your talk ; Be yourself ; Communicate with your body ; Communicate with your voice ; Make your stories come to life ; Work effectively with your interpreter ; Get the most out of your Q&A ; Build trust with a remote audience ; Keep remote listeners interested ; Keep your remote presentation running smoothly
Impact, measure, and increase, your presentation's impact on your audience: Build relationships through social media ; Spread your ideas with social media ; Gauge whether you've connected with people ; Follow up after your talk.
